Picture brand ambassador

How to Build a Brand Ambassador Program

Every organisation wishes to have employees aligned with their brand values, to have a culture, where employees feel motivated, engaged, with a sense of belonging and proactive. Study after study shows that if this is achieved, there will be more profit, growth, development and creativity. If the message is so clear and supporting and the evidence so persuasive, why is it so difficult? At Live Your Brand, we believe that it is a problem of implementation. Managers may not know how to implement employee brand alignment. How to mobilize employees around this idea, to build

Trust and Brand Ambassadors

It may happen when a company starts considering a brand ambassador program, the benefits may not seem clear nor strong. I can understand this, as such a program implies aligning all internal processes and working forms to match the culture that the brand wants to live and giving the support so that each employee becomes a co-creator of your brand and start out cooperatively. This, on a first sight, may seem difficult and complicated and with no immediate results that make it worth investing in it. Nevertheless, when companies do not align their brand values with

Generosity, Engagement and Success

Many will recall Gordon Gekko and the movie "Wall Street". For those who have not seen it, I do recommend you to do so. Here is one of his most famous speeches where he talks about greed: "The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind …" [1] [embed][/embed] Greed used