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About the Brand AmbassadorWhen we planned to create our consulting firm based on our experience in Brands, Training & Development and Brand Engagement, we talked and discussed how necessary it was according to our own experience that brands not only communicate their products, values, image, etc. to the client via magazine ads, tv, YouTube videos, banners, […]
History MattersWhen any brand catches my attention, my first step is to study the origins of the brand. I can’t help it. It is something that fascinates and transports me to a trip through history, to a moment in time when something brilliant happened. A moment of creation. I am a strong advocate that when […]
Generosity, Engagement and SuccessMany will recall Gordon Gekko and the movie “Wall Street”. For those who have not seen it, I do recommend you to do so. Here is one of his most famous speeches where he talks about greed:“The point is, ladies and gentleman, that greed, for lack of a better word, is good. […]
How to Build a Brand Ambassador ProgramEvery organisation wishes to have employees aligned with their brand values, to have a culture, where employees feel motivated, engaged, with a sense of belonging and proactive. Study after study shows that if this is achieved, there will be more profit, growth, development and creativity. If the message is […]
Trust and Brand AmbassadorsIt may happen when a company starts considering a brand ambassador program, the benefits may not seem clear nor strong. I can understand this, as such a program implies aligning all internal processes and working forms to match the culture that the brand wants to live and giving the support so that each employee […]